7 Must-Have Shopify Apps in 2020
Running a Shopify store is by no means an easy feat. There's always a lot to do, from attracting customers to selling your products, handling inventory, promoting your store, improving email marketing, etc.
And, with the increase in the number of online shoppers due to COVID-19, there's even more workload, and you don't want to lose all sales to your competitors. To improve your store performance and stay profitable, you need some Shopify apps to help you get more done in less time.
Below are 7 Shopify apps that you need to integrate into your Shopify store in 2020. Keep in mind that there's no app that you can call the best Shopify app in 2020 because these apps serve different unique purposes and work hand-in-hand with each other. Here are 2020 Shopify apps you must start using:
- Spocket
With the Spocket app, you can source affordable products from all over the world (including the US, Canada, Africa, Asia, Europe, and more) and add them to your Shopify store with a single click.
Over 20,000, reliable suppliers and products are sold with a deep discount, up to 60%. This can give you higher profit margins than you'll find with many other suppliers.
Spocket offers sweet features such as branded invoice, one-click order fulfillment, flat-rate shipping, real-time order tracking, etc. A dedicated support team helps you resolve issues quickly, should anything go wrong (which rarely happens).
Spocket has a 4.5 rating on the Shopify app store.
Pricing: You have a 14-day free trial across four pricing options: $19/month, $49/month, $99/month, and $299/month.
- Gorgias
Gorgias is customer service and live-chat help desk for the Shopify store, now also available for Magneto. Customers are the life-blood of any business because they bring the cash flow, and serving them right makes it easier for them to refer their friends and family.
Gorgias helps you collect customer support messages from every channel (email, live chat, phone, etc.) and arrange them in a single place.
With Gorgias, you can see customer order details, refund, cancel, or duplicate orders without leaving the app. Keeping up with your customers on different platforms is a challenging task, so using Gorgias helps you remove the stress of shuttling between platforms.
Gorgias has a 4.8 rating on the Shopify app store.
Pricing: Gorgias has three pricing options and a custom option. Prices monthly are $50, $250, or $625. And you enjoy features such as full onboarding, revenue statistics, unlimited users, and more.
- Omnisend
Omnisend is a robust platform that you can use to create complex automated marketing workflows. It does this by integrating various channels ranging from WhatsApp, Facebook, Messenger, Google retargeting ads, push notifications, SMS, etc.
Integrated with a smart segmentation, Omnisend makes sure that your message will always be relevant to the engaging customer.
Email campaign creation is a walk-in-the-park with Omnisend; you can use a simple drag-and-drop email builder to customize each aspect of your campaigns without HTML knowledge. If you want to use your email campaigns to generate sales, Omnisend is better than simplified email newsletters.
Omnisend has a 4.8 rating on the Shopify app store.
Pricing: The free version gives you 15,000 emails, including sign up forms, boxes, pop-ups, and reports. The prices are $16/month and $99/month; you can also customize your features and pricing. And you can enjoy features such as Facebook Custom Audiences, Google Customer Match, and more.
- Shoelace
Shoelace can be used to create retargeting ad campaigns on platforms such as Instagram and Facebook. Shoelace is a firm believer in delivering values to your customers and target prospects. So, they help you educate your audience about your brand in a manner such that they feel motivated to come back to you and complete their orders.
Shoelace offers a dedicated account strategist, 24/7 in-app reporting, retargeting journey, segmented ads, integration with emails, reviews, and more.
Shoelace has a 4.5 rating on the Shopify app store.
Pricing: Shoelace offers three pricing options: $249/month, $499/month, and $2,000/month.
- Back in Stock
Remember those moments when your best products are out of stock and customers to start to demand them in huge numbers? It can be not very pleasant, but with Back in Stock, your customers can sign up to be notified when you restock your products.
They get an automated email notification immediately when the products are available. Back in stock also helps you understand which products are most popular, so you know which products to restock.
It has a 4.9 rating on the Shopify app store.
Pricing: You have a 14-day free trial, and they're three paid options: $19/month, $39/month, and $59/month. Depending on your subscription, you can get as much as 5,000 email notifications per month, activity reports & data exports, connect to Mailchimp, Klaviyo, Shoelace retargeting, etc.
- PushOwl
It's widespread for customers to get distracted when they want to order your products, so you need an app to remind them of their abandoned cart. PushOwl helps you remind users who left their cart just before purchase. There's a noticeable increase in cart abandonment, and PushOwl can entice users to return to your online store to buy the products.
PushOwl helps you send tailored abandoned cart email series, send review notifications once the product is shipped, and more.
PushOwl has a 5.0 rating of over 2000 reviews on the Shopify app store. And it offers features such as Back in Stock integration, conversion tracking, chat support, and more.
Pricing: You can start using PushOwl for free for up to 500 impressions, after which you can choose one of their pricing options, which starts from $19 per month.
- Referral Candy
Most times, customers who love your product forget to tell their friends and family about it. That's why little motivation from you, such as offering a discount or gifts for referrals, can go a long way.
If you're not taking advantage of a referral program, you might be leaving so much money on the table by losing some excellent sales.
Referral Candy can be used to create custom referral programs for your Shopify store. And it offers you a clean dashboard for monetizing referrals and automatic reward delivery to make the process easier.
It has a 4.9 rating on the Shopify app store.
Pricing: There's a 30-day free trial for you, and the regular plans start from $49 per month.
Final Thoughts
The collection of apps we listed above are the must-have apps for your Shopify store in 2020. They can be used to improve your process, boost sales, and improve customer service.
These are just seven, they're still more apps that can be used to improve your Shopify store, but you can start with these, get used to them, and scale from there.
Let me know if you've any questions in the comments below.